LinkedIn Marketing Strategies

Mastering LinkedIn Sales: Strategies to Sell on LinkedIn

Unless you have been living under a rock, you are aware that social media, particularly LinkedIn, plays a significant role in sales.

This article provides helpful advice on how to use LinkedIn as a sales tool. It takes a lot of time and effort, but as a result, you can fill your pipeline with more sales leads than any other type of sales lead. So, whether you are a business owner or an individual pursuing a digital marketing career and serving clients, read on to get the latest information on LinkedIn’s latest social selling tactics.

Can we sell on LinkedIn?

Unlike other social networks that facilitate conversations from vacation snaps to entertainment and everything in between, LinkedIn is focused only on networking and career. Regular users of the platform are passionate about discussing industry topics, staying connected with other professionals, and advancing their professional status.

This signifies that the network has the ability to sell in order to meet the demands of professionals. The most commonly used LinkedIn tools are meaningful connections and the informative interactions that you will experience in the process.

If your product or service is best promoted as an impulsive buy for carousel shopping advertising, you may want to consider using other social networks. LinkedIn, on the other hand, is for you if your product or service solves a problem, satisfies your needs, or transforms your industry.

Why sell on LinkedIn?

LinkedIn has more than 810 million members and is the largest networking event to date.

Available 24 hours a day, 7 days a week, it offers a variety of ways to participate.

LinkedIn was strictly designed for professionals and business networking, so the vast majority of individuals nowadays have a LinkedIn page.

In many cases, you can access the inbox of millions of contacts without investing. Even better, you can share your products, services, and customer success for free.

LinkedIn is an important tool for social selling in today’s market.

According to a survey conducted by LinkedIn, people using the platform are actively participating in sales calls. Some of the main statistics are:  

76% of buyers are ready to make sales call on LinkedIn.

50% of B2B buyers use LinkedIn as a resource when making purchase decisions.

 62% of B2B customers respond to sellers who connect through content sharing.

How to Sell Through LinkedIn

Now let’s dive into understanding how can we use this platform to achieve our sales goals.

Using LinkedIn Advanced Features

If you’re selling using LinkedIn, it’s important to be familiar with the platform’s advanced search capabilities. You may look for individuals based on their seniority, the industry to which they belong, the LinkedIn groups to which they are a part, and other criteria.

For B2B vendors with well-defined target clients, LinkedIn’s advanced search features might be used to locate the specific customer. In addition, you can also use the LinkedIn automation feature to export your contact information from your LinkedIn search to your CRM. 

LinkedIn search also allows you to search for people based on geographic location, skill set, company name, and even community interests. No matter who your ideal prospects are, you can identify them using LinkedIn’s advanced search.

Consistency with your content

It does not mean a single post every day. You should post at least twice every day.

If you are only getting started, it’s critical to develop a significant amount of content and submit it on LinkedIn on a regular basis. The more content you produce, the more likely you are to be discovered by individuals who are interested in what you have to offer. LinkedIn allows users to share content with others, which expands the reach of your content.

When someone shares your piece of content, it is seen by their whole network, and some of them may be interested in what you have to offer!

Build your Profile

This advice applies not only to personal profiles but also to organizational pages. Make sure you have a high-quality photo of yourself or a high-resolution image of your company logo.

In particular, do not consider any portion of the profile to be an option. It is important to thoroughly fill out each of them, notably the section where you can mention your expertise or the services/products you offer.

For company pages, use your LinkedIn profile as a great opportunity to introduce your service/product. Use the description section and specify something that will catch the eye of your followers. Also, if you receive the award, lead with that or other types of recognition you received.

Connect with Customers

If you follow the tips above, you’ll find that your customer engagement is more effective than before. Tips serve as an impetus for achieving higher engagement.

The important thing is to personalize all possible connection requests. When connecting via mobile, LinkedIn sends standardized messages that aren’t very appealing. Instead, use your laptop or desktop to connect and attach personalized notes to each.

Join Relevant Groups

LinkedIn has thousands of groups based on industry and location, and you can join up to 50 groups. Join these groups to search your city to increase your local presence, join related groups, then search for industry-related terms and do the same at the industry level.

Within the group, you can post content that demonstrates your expertise. You can also provide useful insights by having discussions within the group. Keep in mind, however, that individuals are sociable and cease to converse about issues concerning the group, rather than read advertisements, and therefore no products should be advertised within the group.

Now that professional sellers are familiar with some of the strategies they can use to get started with social selling on LinkedIn, they can use them in their sales activities. The most important thing to keep in mind is that, in general, LinkedIn is a one-to-one communication platform.

You can post your content to your followers, but a one-to-one message is where you actually move your prospects to your sales pipeline.


Using LinkedIn for your business is a great way to find and attract new leads. Given that LinkedIn has more than 810 million members, it’s a natural choice for B2B marketers. It might be challenging to create fascinating and effective material on a daily basis, but in truth, it all comes down to conveying a clear message. Achieving a high completion rate always starts with a clear and concise message. If you don’t clarify, you risk losing leads and money on LinkedIn as well.


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